TDX Group sales collateral design
Role: Graphics, Brand, Layout, PowerPoint, Advertising
TDX Group had a series of templates for their sales collateral that needed updating. With a strong, modern brand already positioned within the financial sector, it was important that their reports, white papers, and PowerPoint presentations represented the same company.
Advertising campaign
As part of a marketing campaign to build brand awareness, a full-page advert was required to be printed in various industry magazines.
The key message was to show how TDX Group simplified the process of debt portfolio sales for their clients. With this in mind, I decided to produce an image of a complex 'conversation' between two parties. By folding the page in a certain way, this process was simplified and the TDX Group logo came together across the top of the page.
This fun interaction was also rolled out at industry events as part of a welcome package, with many attendees attempting to fold the page in the right way to reveal the message.
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