Role: Web design, UX, UI, Graphics, Brand
Netbiscuits wanted to move away from their current setup of maintaining three separate website templates for desktop, tablet, and smartphone. Over time, the sites for each device-type had become inconsistent in terms of brand and user interface, and changes to their original desktop site had resulted in a fragmented user journey. They were looking to build a single website utilizing responsive web design (RWD) to help address these issues.
Uniformed graphics and hover states ensured a consistent experience.
Full-screen menu with limited options helped drive traffic to key pages.
Primary and "soft" buttons helped emphasise action.
Fixed header allowed signup button to always be accessible.