Netbiscuits Analytics UI
Role: UX, UI, Graphics, Brand
Netbiscuits Analytics was a new mobile-focused web analytics software. The level of data available (including specific devices down to their software version) required a thorough investigative tool which, importantly, needed an easy to use UI. The software had grown since it's first incarnation, so a fresh design was needed that could incorporate these new features and ensure the data is easily accessible for the user.
Key design features
Data divided into tabs and tiles, to reduce the number of clicks needed to access top-level data.
Wide range of infographic tiles to communicate each different story within the data.
Use of rollovers and click-throughs to uncover further detail.
A universal and comprehensive filter that customizes the data specifically for the users needs.
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